SALES AND OPERATIONS PLANNING
  • BT
    MARKETING
  • UDC
    65,09.01.01
  • Descriptor GER
    SALES AND OPERATIONS PLANNING
  • Descriptor ENG
    SALES AND OPERATIONS PLANNING
  • Descriptor FRE
    SALES AND OPERATIONS PLANNING
  • Variant ENG
    S&OP, SALES AND OPERATIONS PLANNING
  • Note
    "A process that directs operations strategically to continuously gain and competitive advantage through integration of customer-oriented marketing plans, both for new and existing products and supply chain management. This process gathers all the business plans (sales, marketing, new product development, manufacturing, purchasing, and finance) into a single planning cluster." - APICS (The Association for Operations Management)
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Last data import from Alma: 1 January 2025